Design your own Nutrition Bar (and it's actually nutritious!)

http://youbars.com/

Ava Bise and her son Anthony Flynn have introduced a truly nutritious & creative product!  They have found a niche in the exploding market of nutrition, sports & energy bars.

“Learning to eat healthy and eat six meals a day is difficult for most people,” Flynn said. “Supplements like nutrition bars have become a necessity because it’s quick and easy. But the wrong kind of bar can be counterproductive. Most of the ones available are just candy bars infused with protein — reverse liposuction.”

Ten years ago, Bise started making her own nutrition bars at home, using pure, mostly organic ingredients like soy-nut butters, nuts, granolas and dried fruits. Her son began making his own when he was around 18, and the two would swap recipes. Friends had asked them to customize the bars to individual tastes, and Mr. Flynn and Ms. Bise complied, sealing their creations in wax paper.

One night two years ago, they decided to start a business making bars to order for a wider market.

In theory, a nutrition bar could be eaten between more substantial meals, but the dozens of bars on the market did not appeal to either of them.

“They disguise it as healthy,” said Mr. Flynn, 24. “It’s like, how is that healthy? It’s sugar, low-quality sugar, even.”

Check out their website and create your own nutrition bar!

Exerts taken from: 'With These Nutrition Bars, Every Order Is Special.' Published in The New York Times. Article By Lisa Napoli. February 20, 2008